Whiter Image Expands Into South Africa Distribution

Oct. 19, 2009 - PRLog -- Whiter Image, a leader in the $14 billion teeth whitening industry, has expanded its international presence to now include South Africa.  The initiative will expand its international relationships and will involve strong growth within several industry sectors including spas, salons, dentists, retail chain groups, and independent whitening facilities.

The products debuted at the Professional Beauty Show in Johannesburg in late September 2009.  “[The response] has been very positive…every salon we have approached has come on board.  To make it easier for the salons to start, we have introduced a rental program for the lights.  This has been very well received,” says Tony who is the Managing Director of the new division.

The expansion into South Africa is an exciting step for Whiter Image.  With strong success in the United States and Canada along with several other countries in Europe and South America, this is the first step for the company in Afrca.  Brad Stevens, one of Whiter Image’s Founding Partners said “We are very pleased with the business intelligence and strategy outlined by our new relationships in South Africa. The team has a strong record of success in related industries, but most importantly they have shown an extremely proactive approach towards capturing market share with diversification in mind.”

“What I did not realize was how popular and important the whitening pens would prove to be. Everyone that we have shown them to and has used them absolutely loves them. It is a great way to get a foot in the door with the salons. Once they have taken the Pen Starter Pack and you start showing them the potential and how much money they can make in their teeth whitening business they eventually end up purchasing the light, stock and all the other promotional material that they need,” said Tony.

The success in South Africa comes even during one of the country’s worst economic periods in a long time.  Like the United States, South Africa is in the midst of a recession.  Whiter Image’s approach in South Africa has been one of perseverance and optimism.  

“The economy is very tough at the moment. Most salons have really struggled to keep their heads above water. It has been one of the toughest winters ever. With summer now approaching and consumer confidence improving we expect to do great business in the months to come. Also next year South Africa hosts the 2010 Soccer World Cup so the salons should coin it with all the tourists coming to be pampered during their stay,” says Tony.

“We have also taken a lot of creative steps to uniquely merchandise the products as well including the use of an innovative, clear display bag that doubles as a wine carrier.  The pens specifically have an additional benefit of instantly wiping off the crimson film to have your brightest night after a dinner with your favorite Merlot,” continues Tony.

Whiter Image is excited about the success in South Africa.  The opportunities are growing each day, and the company is looking for new ways to continue growth in the country.  Whiter Image will also be showing at the Professional Beauty Show in Cape Town in March 2010, Durban in April 2010, and Johannesburg in August 2010.

About Whiter Image
Whiter Image is proud to be a leader in the teeth whitening industry offering some of the most innovative, effective, and beautifully packaged solutions in the market. The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning and beauty markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support. www.whiterimage.com

Media Contact:
Stephanie Sears
Marketing & Public Relations
WHITERIMAGE
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