David Jahnke, vice president of national sales for Hal Leonard, comments on the agreement, “Many music dealers have expressed an interest in carrying magazines in their stores, but didn’t want the hassle of having to order from a separate distributor. Now they can add two of the best guitar magazines to their offerings – easily – as part or their regular Hal Leonard orders.”
He continues, “Magazines are a perfect, low-price item to keep people coming back to music stores. We’re eager to expand our distribution to other leading magazines to match the interests of our retailers and their customers.”
Peter Sprague, CEO of Premier Media Holdings, says, “Under Hal Leonard’s greener, more efficient distribution model, dealers will no longer have to return covers and destroy magazines that don’t sell. Instead, the products will be theirs to use however they please, perhaps in connection with local music education initiatives.”
Premier Guitar and Guitar Edge are regarded as the best gear and instructional magazines, respectively, serving today’s guitarists. Sell-through percentages for both are among the highest in the guitar market.
About Hal Leonard Corporation
Founded in 1947, Hal Leonard Corporation (http://www.halleonard.com) is the world’s largest music print publisher, producing songbooks, sheet music, educational publications, reference books, DVDs, CD-ROMs, children’s music products and more. In its more than 200,000 available publications, the company represents in print some of the world’s best known and most respected publishers, artists, songwriters and arrangers. Hal Leonard is headquartered in Milwaukee, WI and also has domestic offices in Winona, MN; New York; and Nashville; and offices abroad in Australia, Belgium, China, France, Germany, Holland, Italy, Switzerland and the United Kingdom.
About Premier Media Holdings
Premier Media Holdings, LLC is a holding company that owns Gearhead Communications, LLC (publishers of the Premier Guitar multimedia network [http://www.premierguitar.com]) and partner interests in Guitar Edge, LLC (publishers of the Guitar Edge multimedia network [http://www.guitaredge.com]). Guitar Edge offers readers an engaging instructional experience, featuring ten songs with authentic guitar tab in every issue, along with in-depth artist and gear coverage. Delivered in multiple electronic platforms, Premier Guitar is a publication built by serious guitarists for serious guitarists which features an unrivaled variety of gear-oriented content and now sports the industry’s first digital magazine and the world’s fastest-growing guitar portal.
