Jessica Williams, owner/senior stylist, Lather Hair Salon
(RALEIGH, NC) – When Canada-based Rouge Magazine researched salons in the Raleigh, Durham, Chapel Hill "Triangle" region of North Carolina to find a location for a photography shoot, beauty editor Gabrielle Johnson and art director Daniel Mackinnon chose Lather Hair Salon in North Raleigh.
Last week, Lather’s stylists gave model Carolina Cely of Greensboro a full make-over while Rouge photographer Bruce DeBoer captured the process and results for an upcoming feature in the magazine.
Why Lather? “Gabrielle said she looked for a Wella salon that was media savvy, and that she really liked the look and feel of our salon,” said owner and senior stylist Jessica Williams. “It was very exciting. They came all the way from Canada!”
A Wella salon is a hair salon that uses and sells Wella hair care products. Lather uses Wella color systems exclusively.
For the photo shoot, stylist Lauren Lawson created the model’s Wella hair color. Williams did the styling and cutting. For makeup, Williams brought in local makeup artist Pamela Hung.
The salon’s “media savvy” derives from Williams’ education in communications and public relations, a degree she received from North Carolina State University in addition to her cosmetology education and license. In February 2008, she also contracted with blueplate pr, a boutique public relations agency in downtown Raleigh.
Among the media attention Lather has attracted since teaming with blueplate is a recent feature in Salon Today magazine’s online edition. The article focused on Lather’s “Latherwear”
As for the “look and feel” of the salon, Lather is a relatively small shop whose décor features a rich and trendy blue and brown color scheme punctuated by black styling and shampoo stations, including large, black-framed mirrors at each station. Stylish furnishings and a stained concrete floor complete the look.
“We were absolutely delighted that Rouge chose Lather for the makeover shoot,” said Wiliams, who will celebrate her first year of doing business this month. “It was a great early anniversary present!”
For more information on Rouge Magazine, visit www.rougemag.com. For more information on Lather Hair Salon, visit www.latherhairsalonnc.com.
Photo:
http://www.prlog.org/
