Connor Folley Hired as Marketing Manager for Atlas Snow-Shoe Company and Madshus

Oct. 16, 2009 - PRLog -- SEATTLE, WA - Connor Folley has joined the K2 Outdoor brand group as the new Marketing Manger for the Atlas snowshoe and Madshus nordic ski brands. His responsibilities will include the strategic design, development and execution of all dealer and consumer education, merchandising, and access programs to support the Atlas and Madshus product lines at retail and via the brand’s websites. Folley will also serve as the lead spokesperson for the Atlas and Madshus brands with trade and consumer media.
Folley holds a Bachelor of Science degree in Business Administration and Marketing from University of Montana. His past work, Folley worked in strategic marketing at White Space Health Care Marketing, launching Microsoft’s revolutionary HealthVault platform. With outdoor interests spanning from family fly-fishing heritage to snowshoeing, backcountry snowboarding, and a short but painful stint in professional bull riding, Folley brings a strong passion for the outdoors to his role.
"We are delighted to welcome Connor to our marketing team," said Graham Gephart, Brand Director for the K2 Outdoor group. "Connor’s perspective, experience and passion will continue to build Atlas’ and Madshus’ markets with innovative educational efforts and unique consumer marketing programs that support our dealers.”
About Atlas Snow-Shoe Company
Atlas Snow-Shoe Company is the performance snowshoe equipment brand for outdoor hiking, backcountry and fitness enthusiasts. Founded in 1990 on a deep-seated belief that better technology would deliver an enhanced experience and bring snowshoeing into the modern age, Atlas remains committed to the winter journey through product excellence and patented innovation. Atlas is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about the Atlas product line and brand, visit the Atlas website at www.atlassnowshoe.com.
About Madshus
Madshus is the performance racing brand for male and female Nordic enthusiasts. A heritage Norwegian ski brand that has produced skis since 1906 (the world’s oldest still in operation), Madshus is committed to building the highest performance product for Nordic racing and bringing its World Cup-level technology to market for the fitness consumer. Madshus is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about the Madshus product line and brand, visit the Madshus website at www.madshus.com.