Kenzei, Lead Recovery Service
Product2Web, subsidiary of ApogeeInvent, and Kenzei, a software as a service (SaaS) marketing company, have partnered to provide Advertisers with the ability to increase revenue and improve conversions from their online media buys.
Kenzei's services are focused on providing a percentage increase in an advertiser's sales by utilizing abandoned leads. Abandoned leads occur when a client has entered a landing page, entered their information or selected products to their shopping cart and then exited the site before the sale can be made. Through their ConversionMail service, Kenzei can capitalize on the basic information provided and directly contact the abandoned customer to make a sale/recovery. Implementing several techniques, Kenzei can establish a lift of between 2-10% of an Advertisers total sales/volume from abandoned customers.
"Kenzei believes that if consumers express an intent to get information or buy a product, they are extremely valuable. Advertiser's should be fully utilizing and maximizing this user intent by re-engaging and remarketing to their consumers. " explains Mike Stocker, CEO of Kenzei. " Kenzei is unique in that we offer full service for our clients in terms of managing the process of trying to increase their conversions from abandonment data- into customers. We don't charge setup fees, monthly minimums or integration fees- our interests are alligned with Advertisers to help them drive more sales, and so our services are on a CPA pricing model. "
It is this through this cost-per-action model that Kenzei can seamlessly integrate with Product2Web, whose affiliate management platform is also based on a CPA model. Product2Web has placed the acquisition service as an additional option for their clients. Brandon McDonald, CEO of Product2Web, comments; "Kenzei has been a perfect compliment bringing us one step closer to achieving a full and balanced solution."
Product2Web was launched into the affiliate industry as one of the only full service e-commerce engines specifically designed for advertisers to prepare their product to integrate with the internet. The platform has been built on a stable and strong proprietary code base constructed by ApogeeInvent developers. Product2Web offers an extensive toolkit, allowing Advertisers to plug in their landing pages and creatives, configure their pricing and continuity models, and add upsale products to landing page flow. Product2Web also has a Customer Relations Management module built in. Through a load-balancing system interruptions in service can be kept to a minimum, while the centralized nature of the platform allows all of the tools provided to seamlessly integrate into one another. Since the launch Product2Web has worked closely with clients to cater to the needs of advertisers and networks, altering the platform to provide optimal service on both ends.
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