Corporate Communicators and Public Relations Professionals
Can Now Track their Brand on Twitter and FriendFeed
Singapore, 15 October 2009 – Today, social media has become increasingly essential for corporate communicators and public relations professionals as a way to build and strengthen their brand or corporate image amongst their target audience. In line with the advancing technology, Media Monitors Pte Ltd (Media Monitors Singapore), the leading media intelligence company in the Asia Pacific region, has recently introduced new enhancements at no additional cost that integrates media intelligence on social media sites into its online solution – Mediaportal, a single interface for users to easily track their brand, product or company.
Mediaportal clients are now able to track relevant online discussions as they happen in real time on two popular Microblog sites, Twitter and FriendFeed, with Mediaportal’
According to Mr Leon Hudson, Sales and Client Services Director - South East Asia for Media Monitors Pte Ltd, “Corporate Communication via social media is a rapidly growing trend and many of our clients are interacting with microblogs. Therefore, we feel that it is timely for us to integrate this great feature for our clients to discover information about their brand, products or company quickly and effectively”
Besides the Microblogs Search feature, Mediaportal now also supports Really Simple Syndication (RSS) feeds. Mediaportal users can aggregate Mediaportal and other news content of their interest from multiple searches with greater flexibility in delivery of media content. An RSS reader is used to pull Mediaportal content, along with content from other news or blog sites, into one location. Clients using the appropriate reader are able to receive regular updates and view the content on their computer or mobile device. The latest product enhancements allow clients to easily navigate their Mediaportal to monitor their coverage.
“We have received encouraging responses from our clients as they find the new enhancements to our Mediaportal to be useful in the management of their day-to-day media relations activities”, concluded Mr Hudson.
Mediaportal was first launched by Media Monitors in Australia in 2003 with over 19,000 communications professionals currently accessing Mediaportal from Malaysia, Singapore, Australia, New Zealand and Hong Kong.
- Ends -
About Media Monitors – Making Sense of the Media
Media Monitors is the leading media intelligence company in Asia-Pacific, with offices in Australia, New Zealand, Singapore, Malaysia, Hong Kong and China. We deliver solutions to clients in media contact database and campaign release management: multilingual media monitoring across print, TV, radio, mainstream and social media online sources, and media analysis. We serve thousands of clients in financial, telecommunications, pharmaceutical, sports, Fast Moving Consumer Goods (FMCG) and government sectors. With over 700 employees across the region, Media Monitors offers the innovative solutions and robust media intelligence needed to confidently navigate today’s sophisticated and complex media landscape.
Media Monitors websites:
www.mediamonitors.com.sg
www.mediamonitors.com.au
For media enquiries, please contact:
Nurlina Hussin
Marketing Communications Advisor – South East Asia
Tel: 603 – 2730 1614 (DID)
Fax: 603 – 2730 1680
Email: nurlina.hussin@
