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Follow on Google News | PitchRate.com, The Web’s Powerful New Tool for Free PublicityBeing a media expert is easier than ever thanks to PitchRate.com, a free publicity tool now available online.
By: Shannon Nicholson http://www.pitchrate.com creator L. Drew Gerber, CEO of Blue Kangaroo, Inc., came up with a unique system that allows journalists to rate the expertise of the sources they interview. Reporters, whether online, in print or broadcast, can then “pay it forward” to help other reporters in finding the most qualified media expert. The goal is to move the best interviews to the front of the line for the media. But expert sources also reap the benefits of free publicity. Being a media expert is a great way to get the word out about your products and services. Tracy Adler, creator of www.YumYumDish.com, has seen Internet sales triple for her colorful, portion-controlled snack ware products for kids since using http://www.pitchrate.com. "Thanks to PitchRate, I've landed several media interviews, including the Associated Press,” she says. Liza Shaw, a Licensed Marriage and Family Therapist in Hickory, NC, used the service to find experts to interview on her own Web radio program and to seek out publicity opportunities for herself and her business, www.powertothrive.com. Soon after signing up, she was invited to speak on another radio program. Jackie Bassett, CEO of BT Industrials, Inc., said she was surprised by how quickly she got results after signing up for a free account on http://www.pitchrate.com. “Less than 24 hours after making my first pitch, I was talking to the reporter of a national magazine,” Bassett says. “PitchRate connects the best of the best." PitchRate.com is sponsored by Online PressKit 24/7, an electronic press kit technology also created by Gerber and Blue Kangaroo, Inc. Online PressKit 24/7, http://www.presskit247.com, provides businesses, entrepreneurs, authors and others with cost effective marketing tools. To find out more go to http://www.pitchrate.com, email Shannon.PitchRate@ # # # Blue Kangaroo, Inc., Online Press Kit 24/7, http://www.presskit247.com, provides businesses, entrepreneurs, authors and others with cost effective marketing tools. End
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