Matchbook Company Appointed Licensing Agency Representing Janie Bryant, Costume Designer of Mad Men

Oct. 15, 2009 - PRLog -- New York –Matchbook Company has been appointed to develop and implement licensing programs for Janie Bryant utilizing their team’s experience and contacts in apparel, fashion, media, and retail program development.

Kristi McCormick, principal in Matchbook Company, and Linda Kearns, consultant and marketing director at Matchbook, will lead the Janie Bryant licensing program.  McCormick has represented and negotiated talent-based programs with retailers including Joseph Abboud, Bloomingdale’s, Barneys, Perry Ellis, and Uniqlo.  Kearns, former Global Brand Director of DuPont and Communications Director of INVISTA Apparel, crafted numerous creative marketing programs for LYCRA collaborating with celebrities, stylists and designers, including Jessica Simpson, Zac Posen, Philip Lim, Derek Lam, Stacy London, and Carson Kressley.

Matchbook Company will seek guest designer licensed programs in men’s and women’s apparel, lingerie, swimwear, home, footwear and accessories that are developed to reflect Janie’s modern interpretation of 60’s style.  This follows the recent launch of Brooks Brothers’ Mad Men Edition suit designed by Janie Bryant.  “No one has the ability to interpret an era and bring that style to life like Janie Bryant,” says Kristi McCormick. “Her award winning costume designs for Mad Men and Deadwood speak for themselves. We are thrilled to be working with a person of her talent, creativity and flair for fashion.  She has a ready audience waiting for her designs to hit the retail landscape.”  In this role, Matchbook Company will work closely with Janie Bryant’s management team at The Geller Agency.


For licensing inquiries, please contact Linda Kearns:  Linda@MatchbookCompany.com.


About Janie Bryant

Janie Bryant, best known for being the costume designer of Mad Men and Deadwood, is an Emmy and Costume Designer's Guild award winner.  Her work has inspired designers Michael Kors, Prada, and Peter Som, and and she has been featured in VOGUE, GQ, Harper's Bazaar, US Weekly, Variety, WWD, The Los Angeles Times, The New York Times and on The TODAY Show, Oprah, Entertainment Tonight and Good Morning America.

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About Matchbook Company, LLC

Matchbook Company was established in 2009 as a consulting company on talent buying and negotiations for major industry advertisers including John Frieda, Jergens, B&G Foods, Uniqlo, Bloomingdale’s, Joseph Abboud, Barneys, Matrix, and Avon. The company advises on talent categories and collaborations for public relations and marketing based initiatives. The founder and president of Matchbook, Kristi McCormick, has over 13 years of expertise in casting, talent management, marketing, public relations and advertising.