EVANSTON, IL – I Imagine Studio has been recognized by the Web Marketing Association for Outstanding Achievement in Web Development. The Black and Decker Spacemaker site (http://www.bdspacemaker.com/
The fully interactive site features a virtual kitchen for visitors to customize to match their own and determine how Spacemaker products would fit in their home. Olga Weiss, creative director at I Imagine, says, “The site represents a great interactive example of engaging people with a product, while providing for a sophisticated backhand system to enable our client to streamline their logistics.”
“The site was customized to provide consumers with helpful, easy-to-use tools, and much more information than they could get from a stand-alone product in a store,” I Imagine’s managing director Alena Tsimis explains. “Questions on space, fit, style, and organization can all be answered through navigation of the site and ultimately help consumers to make the right purchasing decision.”
Websites are selected for the award based on design, copywriting, interactivity, innovation, content, technology, and ease of use. Overall scores are measured against the industry average and the WebAward average.
The Web Marketing Association's WebAward Competition has been setting the standard of excellence for Website development since 1997. Independent expert judges worldwide review sites in 96 industries, and recognize the best with a WebAward to help interactive professionals promote their best work to the outside world. A full list of WebAwards winners can be viewed online at webaward.org.
