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A series of TV adverts for hair stylers featuring pictures of women and an extract from the Lord’s Prayer has been deemed offensive to Christians.
The Advertising Standards Authority said the ads for ghd IV hair styling equipment could cause “serious offence” and must not be screened again.
The adverts juxtaposed pictures of women with quasi-religious text.
The Archdeacon of Liverpool, Ricky Panter, was among 23 people who complained about them.
Same slogan
Bradford-based advertising agency Jemella said it had been using the same slogan for seven years, but the ASA said it had overstepped the mark.
The first advert for the ghd IV hair styling equipment showed a woman wearing lingerie, sitting on the edge of a bed, clasping rosary beads.
As she looks up, the text on the screen reads ‘May my new curls make her feel choked with jealousy’.
The text is replaced with the words ‘ghd IV thy will be done’, then ‘ghd. A new religion for hair’.
The letter ‘t’ in ‘thy’ closely resembles the Christian cross.
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http://www.prlog.org/
