Sam’s appointment marks the 3rd generation of continuing family directorship of the brand, and Sam, granddaughter of its founder, the late Colin Brook, is set to bring a whole new approach to the Seabrook board.
A graduate of Nottingham University, with a BA honors in Business Management, Sam is more than equipped to deal with the pressures of the boardroom. She has, literally, lived, breathed and eaten Seabrook Crisps her entire life, and has even played an unofficial role in the business since she was a child – from boosting staff morale to acting as an new product development sounding board, so it’s no surprise she has an aptitude not just for crisps, but for business.
But she also has something else - unbridled enthusiasm, a new set of ideas and insights, as well as that trademark family humour and set of values, which sums up the essence of the brand - and one of the secrets of its success.
In recent years, her father, Ken, has turned the business around from a steady, northern manufacturer of crisps, to a phenomenally successful national brand, and one of the UK’s favourite snack choices.
Despite the recession, Seabrook Crisps has recently doubled its market share and is experiencing ongoing record sales figures, with volumes up by 66%. The Yorkshire-based crisp manufacturer, which employs over 140 people, is forecasting further growth throughout 2009 and 2010, projecting a considerable increase in turnover to £31m in the next 12 months.
Sam’s role as director is to play a key part in facilitating this growth, particularly with her involvement in NPD.
Ken Brook-Chrispin, CEO & Chairman comments: “Sam has the ability and the confidence to trust her instincts and make the right decisions – quickly. She’s also extremely creative, and that, coupled with her inherited passion and knowledge of the industry, means she’s spot on for helping to keep our business fresh, exciting and ahead of the game. Particularly crucial during this growth period.
“Everybody at Seabrook Crisps is excited about Sam coming into the business in an official capacity. She’s always been involved, as this is a family business, but this means we can now work with her to develop her natural creative talent and personality, and help her achieve her goals of becoming a successful business woman – as well as benefiting from her ideas and sheer enthusiasm for the company.”
Sam will also play an integral role in developing customer relationships. Working closely with MD, John Tague, she will work on the ongoing acquisition of new accounts that are key to Seabrook Crisps’ continued success. With over 5,000 new national stockists secured over the past year, within existing and new market segments, and many more forecasted, Sam’s input, in terms of relationship building, as well as creative thinking, will be invaluable.
Sam comments: “I am determined to make my mark. I’ve certainly got some big ideas, but for now, I’m keen to learn from the bottom up. I’ll be doing my bit on the factory floor, as well as taking-in every drop of knowledge and experience from my fellow board members.
“This is a long term proposition for me. I’m excited about the role I’m going to play in the future of Seabrook Crisps, as is my sister Charlotte, who will join the family business in the next couple of years after completing her marketing degree ant Newcastle, but it’s also a huge responsibility – and I owe it to my family to make a success of this, and it’s certainly not going to be an easy ride.”
# # #
About Seabrook Crisps:
Founded in 1945 by Colin Brook, Seabrook Crisps Limited has been producing the finest potato crisps for over 64 years and is proud to still be a family owned business.
Seabrook Crisps offers the largest range of clean-label, crinkle cut flavours in Britain, all cooked in pure sunflower oil and free from nasties, such as MSG.
Seabrook Crisps is proud to be the official crisp of Yorkshire County Cricket Club.