Bill’s Distributing Delivers A New Kind Of Chill To Alaska Retailers

Oct. 14, 2009 - PRLog -- ViB Holdings LLC today announced that the company has entered into an agreement with Bill’s Distributing to bring the company's No. 1 selling relaxation beverage, Vacation in a Bottle (ViB), to Fred Meyer stores and other Alaska retailers.

According to Travis Hollman, founder and president of ViB, “Bill's Distributing is the powerhouse distributor in Alaska and the right distribution partner for our brand. Their strong connections to the community and supply chain make them the perfect fit as we expand beyond the lower 48 states.”

Bill’s Distributing, a 26-year-old, family-owned beverage distribution and ice company based in Anchorage, Alaska, serves approximately 800 retailers statewide.

“We at Bill’s Distributing are excited to distribute Vacation in a Bottle,” says Reeve Byrne, Marketing Manager at Bill’s.  “We pride ourselves at being on the forefront of the new age and energy categories.  With VIB now part of our already successful portfolio of beverages, we expect great things from this unique and promising brand.”

Hollman says he expects Alaskans to embrace the natural ingredients and relaxation benefit ViB provides.

“The American public is growing weary of energy drinks and is demanding a better product. That’s where ViB comes in; it delivers a healthy and natural way to relax while enhancing focus and concentration. Plus, our two great tasting flavors, the original Pomegranate and our new Mango Lime have been blowing off the store shelves in other markets,” Hollman explains.

In addition, celebrities are snapping up the drink for its low calorie, low sugar benefits. Entertainer Jessica Simpson, and Dallas Cowboy Jason Witten are just a few of ViB’s biggest fans. ViB also has a roster of powerful celebrity investors.

“ViB is undoubtedly the market leader. There is no competition as far as ViB is concerned” says Hollman.