In trying to broaden their reach, The Tanning Studio has turned to new media marketing.
"In the past 10 years, we have moved from newspaper, postcards and mailings to web pages, social networking and texting," said Jodi Krenz, owner of The Tanning Salon. “With our mobile coupons, we have had an 85 percent success rate with customers coming in for the complimentary session and returning to purchase packages."
The business is advertising the text offer in house with business cards as well as on the radio. Customers can text ‘TANNING’ to 32075 to receive their complimentary tan. They plan to soon have a company car with the keyword printed on the back.
After building a database of mobile numbers, the salon is now reaching out to those customers at opportune times and with valuable information. The Tanning Studio has been texting customers once a month with specials and information on positive sun awareness.
Jodi is sold on the text marketing method and says her customers are happy as well. “They love it and are actually wanting us to text them more often than what we have!"
http://thetanningstudio.biz/
Qittle helps businesses create, customize and manage a mobile marketing initiative. Qittle has signed up numerous clients and partners including MindBody Software, Snowmass Village, IContact, Bonos BBQ, Aspen Ski Company and Cost Cutters. http://qittle.com/
If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com.
