Earth 2017
Bill Roth, the Green Business Coach for Entrepreneur.com, has just published The Secret Green Sauce™ that profiles how real companies are making money going green.
“Forget stimulus packages,” Roth extols, “The real news is that America’s businesses are restoring jobs and the environment right now by going green.”
“Over the last 24 months I have been working with pioneering companies that are succeeding in growing green revenues, increasing their brand equity and achieving green profits, what I call The Secret Green Sauce™,” Roth explains. “The Secret Green Sauce™ profiles the best practices these pioneering companies are using to create profits, jobs and a cleaner environment.”
Profiled companies range from small to famous:
Amanda’s is a healthy fast food restaurant that is price competitive with McDonald’s but serves natural and organic fast food.
Give Something Back is Northern California’s largest independent office supply company that wins on price but sells 6 times more recycled paper than industry average.
Frog Hollow Farm has grown brand equity by being listed on the menu of Alice Water’s world famous Chez Panisse restaurant and from Whole Foods displaying their organically grown fruit in Frog Hollow Farm branded boxes.
Habitat Suites in Austin, Texas is achieving superior repeat business results because their toxin-free hotel provides their guests a better night’s sleep than in their own homes.
Ritz Carlton-Maui has increased their dining room revenues by offering native, foods grown on onsite that complements their marketing program featuring Jean-Michel Cousteau’s Ambassadors of the Environment.
"A must read," proclaims Peter Kuo, founder of SVIG. "I am using Bill's insights on building a green secret sauce to grow my clean technology HID lighting company."
“This is the book to read to learn how to make money going green.”
Mark McLeod, Executive Director of the Sustainable Business Alliance.
Contact:
Bill Roth, Green Business Coach for Entrepreneur.com
http://www.earth2017.com
About Earth 2017:
Earth 2017 assists companies in designing sustainable strategies. The company is expert at developing “Crossing the Pricing Chasm”™ strategies, designing marketing plans targeting the Awareness Customer™ and increasing Green Teams performance.
