BETTY & BETTS
Date of Issue: September 2009
BETTY AND BETTS LAUNCHES 100 PERCENT ECO-FRIENDLY AND ETHICAL STATIONERY BRAND
The Asian Inspired collection Couples Quality and Design with Environmental and Ethical Conscience.
The first stationery collection from Betty and Betts launches this month and not only are the hand-made notebooks 100 percent eco-friendly and 100 percent organic, they are also 100 percent ethically produced through genuine trade partnerships with Indian suppliers certified by the World Fair Trade Organisation (WFTO).
The collection of hardback notebooks and organic cotton covered softback notebooks is inspired by urban Asian architecture, capturing its detail and colour through the screen-printed covers, and made using only recycled, biodegradable, and acid-free paper adhering to FSC (Forest Stewardship Council) standards.
The collection is anchored by the trademark “BETTY BOOK”, a soft-backed, hard-wearing, high-quality board and organic covered notebook that is perfect for school-kids, students, young professionals, business people, and anyone with a need to make a note.
Betties latest campaign is called BUY ONE PLANT ONE. For every book you buy £1 of it will go back to panting a tree for reforestation and environmental education. The second campaign is BUY ONE GIVE ONE. For every book you buy £1 of it will go back to giving a child a much needed school-book for their education.
Betty and Betts founders, JoJo Blythen and Tanya Clarke from Daventry, UK, established the brand after living in India for almost four years and seeing the desperate poverty surrounding them every day. Between them, ‘The Betties’ have nearly 20 years of experience in design and retail management, across the UK and India.
According to ‘The Betties’: “Betty and Betts was founded on the belief that help should be given through genuine trade, not through aid. We passionately want to effect the way business exists, enabling people to change the world they live in by being radical pioneers for people and the environment”
All Betty and Betts products are available in A4, A5, A6 and in slim Flip back sizes, priced from £5.99 and will be available from 1st November 2009 online at www.bettyandbetts.com and in select retailers. For more information, log onto www.bettyandbetts.com
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Notes to Editors: Photography is available at www.bettyandbetts.com
For more information and product samples, please contact:
Jojo Blythen (jojo@bettyandbetts.com, tel: 0091-9945597713)
Tanya Clarke (tanya@bettyandbetts.com, tel: 0091-9845718266)
Photo:
http://www.prlog.org/
