Marketing Guru Shows How You Can Brand Your Way to Success in Self Published Book

PR Log (Press Release) – Oct 14, 2009 – Conquering the job market today can be overwhelming, even scary. Competition is getting more intense and expectations have become greater.

Seeing yourself as a job applicant who merely posts a resume anywhere you can and then wait for a call is already a thing of the past. To really help you get a leg up on the job market, you need to sell yourself with what you are capable of and what you can offer.

Marketing yourself, much like a brand or a product, is a tough and constant challenge. This is why the right strategy and execution can mostly enhance your chance for success.

Rick Balsiger’s self-published book, Branding You Marketing You provides realistic approaches on boosting your chance of success in today’s highly competitive job market. Loaded with juicy information written in a concise manner, this book shows you how you can effectively brand, market and sell yourself, so you can pave your way to success.

Branding You Marketing You shows you how to conquer the job market with confidence and the power to ace the race.


About the Author
Rick Balsiger is the President of BALSIGER Partners LLC, a consultancy firm specializing in Executive Search, Brand Integration and Organization Design. The book author has held executive leadership and senior management roles for more than 30 years, with extensive experience in Sales, Marketing and Advertising.


About Xlibris
Xlibris was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Bloomington, IN and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.