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Follow on Google News | Accelerating Product Performance and Sales from Google Starts with Your Data FeedChannel Intelligence webinar features new services and upcoming improvements by Google
Google offers merchants many tools to help drive shoppers to online and local stores, including a few new enhancements about to be introduced just in time for the holiday shopping season. Guest speakers Vivek Tata, Associate Product Marketing Manager, and Sarah Beritzhoff, Strategic Partner Manager, of Google, Inc., will join CI’s Larry Weeks, Senior Manager of Strategic Marketing Consulting, and Rob Streeter, Sr. Manager Partner Development, to discuss ways merchants can better leverage Google for a more profitable 2009 holiday shopping season. CI will share tips with merchants on ways to maximize product performance and increase sales from various Google properties, as well as share success stories from current retailer customers. “With the holidays fast approaching, we wanted to do our part to arm retailers with some additional insight into ways to maximize their shopping feeds on Google,” says Weeks. “Too many retailers leave money on the table with a set-it-and-forget- A foundational element often overlooked when advertising on Google is the provision of content rich, high-quality data feeds, since Google's powerful database leverages data feeds to render the merchants' products to the right consumer at the right time. Attendees can expect to learn more about this essential element and its role in successful campaigns, as well as a host of other ways to improve sales performance. Attendees can register now at https://www1.gotomeeting.com/ About Channel Intelligence (CI) CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance- End
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