Accelerating Product Performance and Sales from Google Starts with Your Data Feed

PRLog (Press Release) - Oct 13, 2009 -
Channel Intelligence, Inc. (CI) announces its latest webinar, Accelerating Product Performance and Sales from Google, scheduled for Wednesday, October 14, 2009, from 1:00 PM to 2:00 PM EDT. The webinar will feature how to boost product sales through enriched product data feeds and other retailer-tested tips, as well as several new innovations merchants can draw on. Guest speakers from Google, Inc. will join CI to present upcoming Google enhancements that retailers can leverage for the 2009 holiday season. Attendees may register for the webinar here: https://www1.gotomeeting.com/register/954874201

Google offers merchants many tools to help drive shoppers to online and local stores, including a few new enhancements about to be introduced just in time for the holiday shopping season. Guest speakers Vivek Tata, Associate Product Marketing Manager, and Sarah Beritzhoff, Strategic Partner Manager, of Google, Inc., will join CI’s Larry Weeks, Senior Manager of Strategic Marketing Consulting, and Rob Streeter, Sr. Manager Partner Development, to discuss ways merchants can better leverage Google for a more profitable 2009 holiday shopping season.

CI will share tips with merchants on ways to maximize product performance and increase sales from various Google properties, as well as share success stories from current retailer customers.  “With the holidays fast approaching, we wanted to do our part to arm retailers with some additional insight into ways to maximize their shopping feeds on Google,” says Weeks. “Too many retailers leave money on the table with a set-it-and-forget-it approach to Google, since there are no CPC fees associated with this channel. This webinar will help provide tips based on the positive results we have achieved for our customers.”

A foundational element often overlooked when advertising on Google is the provision of content rich, high-quality data feeds, since Google's powerful database leverages data feeds to render the merchants' products to the right consumer at the right time. Attendees can expect to learn more about this essential element and its role in successful campaigns, as well as a host of other ways to improve sales performance.

Attendees can register now at https://www1.gotomeeting.com/register/954874201

About Channel Intelligence (CI)
CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based commerce services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at http://www.channelintelligence.com.