Shoothill Shortlisted for Best Innovative Service in ICT Excellence Awards

PRLog (Press Release) - Oct 13, 2009 -
Shoothill’s TimeMap application has been nominated for another award, this time by Advantage West Midlands ICT Cluster Group. These technology awards are designed to recognise the talents and achievements of the growing regional ICT (Information Communication Technology) sector. They will be announced and presented during an evening reception following the annual West Midlands ICT Cluster Conference on Tuesday 10th November 2009, at the National Motorcycle Museum in Bickenhill, Solihull. This year’s inspirational theme for the awards and conference is ‘Competing in the New World – Innovate your way to success’.  

The system has been developed and integrated by Shrewsbury-based Shoothill (the UK’s premier developers on the Virtual Earth platform), and is envisaged to revolutionise the way in which land analysis is performed by property developers, geological engineers and planners.

TimeMap is a unique innovation applying software to allow for simultaneous comparative analysis of differing maps, (or photos, schematics or layers of geocoded information), within a single, intuitive, interface. Using technology to facilitate this will realise great savings in the markets where paper comparisons are currently done, both financial and environmental. Two maps are often viewed together by environmental analysis firms, but this is done manually and is very time consuming and therefore expensive, (not to mention leads to much paper waste, transportation of physical documents, etc). Using TimeMap this type of analysis can be done much quicker, cheaper and with a degree of accuracy hitherto unknown. One example would be in boundary disputes where projected plans could be superimposed onto satellite imagery to highlight build errors and such.

As this unique way of presenting, handling and interacting with data lends itself naturally to those without exceptional analytical skills, it could empower many disadvantaged sections of the community to keep informed of the underlying justifications for policy decisions, extending the reach of communications for organisations requiring a medium to convey complex data through an appealing and engaging interface.

To view the online demonstration of Shoothill TimeMap go to http://www.shoothill.com/timemap