SAN FRANCISCO— AbsolutelyNew, Inc., the consumer goods company that brings independent inventors’ best ideas to market, has secured a product licensing agreement for client M. Leonard of Mantua, NJ. Her patented Invisi-Sole™
The agreement gives As Seen On TV Wholesale exclusive rights to distribute the Invisi-Sole via direct response infomercial advertising and select retail stores in the U.S. and Canada. The licensee plans to start test advertising before year’s end.
A fan of stylish shoes but not the pain they often cause, inventor Leonard one day came up the idea for a paint-on gel that could be easily applied to the insides of her shoes to cushion and protect the skin where shoes rub or abrade. She patented her creation in 2007, with the final product delivering:
• Style without pain in the toes, heels, balls of your feet, points where straps chafe, and so on.
• Quick, near effortless application—
• Easy removal without shoe damage if someone decides they no longer need Invisi-Sole gel in a shoe… not that any user will ever want to take such a step backwards.
Leonard, who proudly calls Invisi-Soles “your comfort solution for your favorite part of fashion,” first made and sold small quantities on her own before asking AbsolutelyNew to help market Invisi-Soles to larger companies which could take them across the continent quickly. She now looks forward seeing her invention in wider distribution, and to earning royalty income on the future sales.
“This is a product that can truly make everyday life better, every day,” said Richard Donat, AbsolutelyNew’
