AMP Productions produces On The Border’s “Fiesta for the Cure” kick-off video

PRLog (Press Release) - Oct 12, 2009 -
AMP Productions announces the completion of 2009’s “Fiesta for the Cure™” video for the Brinker International restaurant brand On The Border Mexican Grill & Cantina.  “Fiesta for the Cure” is On The Border’s month long, brand-wide program supporting Susan G. Komen for the Cure®. The campaign, which has raised over $500,000 since 2007, offers guests two opportunities to contribute to the fight against breast cancer: purchase a “Fiesta for the Cure” steel cuff bracelet or simply add a donation amount to their bill.

The video, shot on Panasonic HPX500 and HDX900 cameras, spotlights On The Border team members and their direct involvement in their restaurants’ celebrations of life.  To capture these inspirational stories, AMP traveled to Colorado, New Jersey, Michigan, and Addison, Texas. Watch Bethany Palmer describe her triumph over breast cancer here.  The video serves to inspire team members to reach out to their guests individually and with large-scale events, like Grand Rapids’ ‘Give Back’ night or Paramus’s golf tournament.  This year, On The Border asks their team members, “What will you do?”  

AMP is proud to help On The Border reach their employees and call them to action with a video that conveys the sincere emotion that no other medium can deliver.

About On The Border Mexican Grill & Cantina®

On The Border Mexican Grill & Cantina is the largest casual Mexican restaurant chain in the United States with more than 160 locations worldwide.  On The Border is part of Dallas-based Brinker International (NYSE: EAT). Other Brinker restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. Brinker also holds a minority investment in Romano's Macaroni Grill®. For more information, visit www.ontheborder.com.