As well as offering new recipes and information about healthy cooking and living, the blog organizes the website’s sizeable collection of recipes, cooking tips and nutritional information, including the benefits of adding whole grain foods and following a healthy Mediterranean diet, according to Trisha Anderson, president of Frontier Soups. Website visitors also can read the blog to learn more about immune-boosting foods, the weight-loss benefits of eating soup and other nutritional information as well as having easy access to recipes for the company’s soup mixes along with additional recipes organized by category, Anderson said.
Website enhancements include a more accessible quick order page to assist customers who already know what they want, wider page format for better readability and improved navigation to facilitate and speed a visitor’s shopping experience, she said. In addition, the redesigned home page allows easier access to products and greater visibility of monthly specials, such as October’s International Collection gift pack of Hungarian Goulash, Italian Wedding Soup and Far East Ginger Beef Bowl along with Ivory Coast Chocolate Soup for dessert, specially priced at $25 for healthy holiday gifts.
“Our customers are looking for healthy, delicious meals that fit with today’s busy lifestyles, and we wanted our website to reflect the same dedication to quality, substance and ease of use that we craft into our soups,” Anderson said.
The website and blog also make it easy for those following a particular dietary plan, such as highlighting vegetarian variations for soup mixes like corn chowder: http://www.frontiersoups.com/
