wagger in action
Well, it had to happen eventually and now it has. In a world of social networking with Facebook and My Space we now have http://www.wagger.co.uk/
Putting up your dog’s photos on the internet is not a new phenomenon – dog owners have been doing it for ages but what is new with wagger.co.uk is that the whole site is dog-centric. This is not about a human telling us he has got a cute dog ‘explains a site spokesman, it’s about a dog woofing to the world about his own life and that has a human who is privileged to share it with him. Paul Kay & David Miller, the team behind wagger are clear as to who is pulling the lead on the site – the user profile is the dog’s profile, the hobbies, interests and achievements are his to be proud of. As a concession to the hand that rules the keyboard the dog member will have the option to include a ‘meet my human’ where he can tell his online chums about the clever tricks his human can do, ride a bike, drive a car, etc.
Apart from the obvious humour of the site with the only religious affiliation being ‘I believe in DOG’ and current relationship status ‘I am the kennel stud’ there are more useful options such as ‘I am looking for a long-term breeding partner’ . Initially the site has been very well received by key members of the canine community such as dog walkers and dog sitters who rely on well organized networks to run their businesses. For example a busy dog walker with 100+ pooches on their roster can easily create a ‘wagger group’ to keep in touch on a daily or weekly basis and make any scheduling changes quickly and efficiently. ‘Walkers and sitters’ love wagger says Miller ‘ they can see immediate benefits from promoting the site amongst their own clients’. Wagger.co.uk also encourages its members to initiate new networks for their specialist interests such as dog swimming, agility and afghan racing. Members have even suggested a network for pooches who take afternoon tea in Melbourne Australia or for West Coast dog surfers. ‘Frankly, the zanier the better’ says Kay.
So does the old adage ‘where there’s a mutt there’s money’ hold true on the wagger project? Miller and Kay both think they are on a winning formula - ‘we are in this for the longterm’ they explain ‘ we both love dogs so it is a rewarding adventure anyway’.
The site expects to grow very quickly through 2010 as more and more dog owners upload pictures and videos of their pets and dog breeders recognize the benefits of using the site to keep in touch with their pups and owners. ‘Globally, the potential for dog social networking is amazing’ says Miller ‘everyone wants a part of it!’
wagger.co.uk will be exhibiting at 'Discover Dogs' at Earls Court Nov14/15 2009
Press Contact: David Miller
david@wagger.co.uk +44 8456440919 +44 77771780215
Photo:
http://www.prlog.org/
