The firm whose motto is ‘The Monster Factory- The Home Of The Not So Scary Monsters’ specialise in providing unique birthday cards, thank you cards, Christmas cards and handmade cards to an online audience, state their secret to success as finding novel products with the ability to wow their target audience.
Martin Grix, Managing Director at The Monster Factory said, “Here at the Monster factory we have bucked the current credit crunch trend for falling sales and we are all delighted. Succeeding in these difficult financial times is all about finding the right products to appeal to your target market- which in our case means bespoke greetings cards from some of the worlds biggest brands.
“In addition to this, we continually check our pricing to make sure that our products are extremely competitive and I think this has certainly made our customers favour us rather than high street firms, where car parking, petrol and the price of cards are all much more expensive.”
Providing greetings cards and gifts from globally famous brands such as Morph, The Beatles, Mr Men & Little Miss, Subbuteo and Mr Potato Head, means that not only is the site a hit with those looking for something a bit different, but with avid fans of children’s television from times once passed.
Founded as a greetings card publisher, The Monster Factory initially specialised in handmade cards, but has since become synonymous with imaginative, eye-catching products that truly connect with the consumer.
Mr Grix added, “We have come a long way as a firm and this is undisputable. We now have a growing band of dedicated Monsters working in our West London studio who bring with them a cumulative wealth of experience from the publishing, design and licensing industries. To date we have won the Gift of the Year Awards in 2006 for Fuzzy-Felt® cards, attracted newspaper column inches all over the world for the unique MoPod™ mobile phone accessory (another Gift of the Year winner in 2007) as well as winning the hearts and imaginations of countless children with the lovable (not so) Scary Monsters™.”
For more information on The Monster Factory please visit their website at www.themonsterfactory.com.
