Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, has published a white paper titled Market Intelligence for Latin America.
GIA believes that the publication of this white paper is very timely for companies scouting for new international business opportunities in this region of 453 million people and three intra-regional continents. Latin American economies, many of which have learnt to cope with volatility, having experienced hyperinflation, currency fluctuations and unstable interest rates, are expected to emerge from the most recent economic crisis stronger than most other regions.
Not much however, is known about the intricacies of conducting strategic market intelligence here. “All emerging markets have their challenges; currency fluctuations, semi-developed infrastructures, disparities in wealth, disparities in public verses private service and so on.
One of the toughest challenges of conducting business in Latin America has to do with the softer aspects; such as culture, regulatory environments, etc. Another challenge has to do with the region’s diversity. To highlight some of them; Brazilians do not speak Spanish, and the Spanish-speaking Latin Americans do not speak Portuguese. When native Spanish and native Portuguese speakers are in a meeting room, the language spoken will most likely be English! Each country should really be looked at independently of the other,” said Thomas Rideg, Regional Director, Latin America for GIA. “Having an experienced local strategic market intelligence and advisory partner on the ground, who is familiar with all the nuances of the various countries, is critical to commercial success. The white paper provides some sound advice for international companies who are considering investing in the region.”
The GIA white paper on Market Intelligence for Latin America covers some of the most frequently asked questions about conducting market intelligence in Latin America, demonstrates how to overcome the challenges and ends with four case examples from the technology, pharmaceutical, automotive and consumer good industries.
For further information, please visit www.globalintelligence.com or send an email to info(at)globalintelligence.com. You can also contact:
Thomas Rideg
Regional Director, Latin America
Tel: +55 11 3443 7778
Email: thomas.rideg(
About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
