Before you invest time and money searching the internet for a comprehensive method for writing, publishing, marketing, and selling a cookbook, check with author and marketing expert Laura Denktash, the “Cookbook Coach.” Whether you are a pro-chef or someone who just loves to cook, Ms. Denktash will quickly assess the best plan of action to create and market your cookbook.
No newcomer to writing and marketing, Ms Denktash has 16 years of experience. She identified a need for such a system when self-publishing her own cookbook in 2007. With a background as a technical writer and expertise in quality assurance, procedural, and business systems writing, she realized a documented system for cookbook writing was in order. Approaching a book like a project from the start, with a schedule and milestones takes the chaos out of any book writing project. First-time writers can benefit from this system and avoid hours of wasted time. By shortening the learning curve, Ms. Denktash ensures the authors she works with spend their time creating their book, not figuring out how to do things.
According to Ms. Denktash, “The question she gets most often is, ‘How do I start a cookbook?’” She takes into account the person’s uniqueness, and gets them on track based on their level of cooking and writing experience. Establishing the author’s platform is extremely important for any author. With her experience in internet marketing, Ms. Denktash is able to offer her students cutting-edge marketing methods. She stresses the creation of a strong marketing campaign individually designed for author and cookbook, from the time the book idea is conceived. The emphasis is target and niche marketing. She encourages authors to optimize websites, use social networking, and incorporate video into blogs and websites.
Ms. Denktash is a passionate serial entrepreneur. Her book, “The Rose Cookbook – A Treasury of Rose Recipes from Around the World,” has been well received by rose circles. A member of the American Rose Society, she makes appearances at local chapter meetings and district conventions, speaking about her book and sharing her enthusiasm for cooking with roses. She currently has excited cookbook writing students as far away as Nepal and Sweden. Her business writing experience has led her to consulting positions in the aerospace, semi-conductor, manufacturing, and construction industries. She has served as an examiner for the California Council for Excellence, a state-level agency for the promotion of the Baldrige Criteria for Performance Excellence. In 2006 she submitted an application for her company for the California version, the CAPE Award. Her efforts were rewarded with the prestigious Prospector Award. She has appeared on local television shows demonstrating how to cook with roses, and is a popular guest for radio and teleseminars. Her creativity, enthusiasm, and strong commitment to quality are unwavering. She is available for telephone consultations with prospective cookbook authors, with initial consultation at no charge.
For information:
Contact: info@cookbookcoach.com
Phone: 916-817-1818
