Fashion Web Site ClosetCouture.com Gets a New Outfit: Brand & Home Page Redesign Released this Week

PR Log (Press Release) – Oct 11, 2009 – SANTA MONICA, CA– Everyone wants a new look for fall, right? The fashion social network Closet Couture is no exception. Today it’s “wearing” a chic, new hot-pink and off-black home page; these brand-new colors are carried throughout the site. As well, the home page features new calls to action to style outfits, easy ways to check out other members’ styles and simple uploads of your own clothes to the site.

“The Closet Couture brand is about sharing the excitement for fashion,” Closet Couture Founder and CEO Chris Elia says. “And the redesign helps new members connect with actions that are key to their having a great experience in the Closet Couture world.”

Key changes to the site include:
•  Featured content areas promoting traffic-drivers like the Style Michelle Obama in J. Crew contest, live until Tuesday, October 13.
•  Redesign of the site’s navigation with airier graphics and access to important features and areas of the site.
• A “Welcome” unit on the home page that allows both new and registered visitors to access important functionality.
• New media kit detailing sponsorship opportunities that can connect brands with the influential women who use Closet Couture; available for download in the site’s footer.
• New hot-pink-and-black color scheme, paired with sharp, new interaction buttons that are integrated throughout the site.

ABOUT CLOSET COUTURE - Closet Couture is a digital fashion media brand that reaches influential women who love to shop. Members create online closets filled with clothes from their real and fantasy wardrobes. Since its launch in Santa Monica, CA in October, 2008, Closet Couture has become women’s go to for online shopping and wardrobe management paired with content about fashion trends. Closet Couture users can style outfits with editors’ picks and their own clothes, build online closets by uploading their own clothes and adding sponsors’ products, as well. They can also shop for new looks from online retailers and sponsors and get style advice from other users and the Closet Couture team.

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