Specialist technology PR agency, 9mm Public Relations has today announced the launch of two free services that enable the Managing Directors of SME technology companies to raise their own and their company profile through media coverage both online and off. The PR Readiness Audit and Content Booster have been created to help company heads identify why their current efforts are falling flat and highlight how they can put them back on the fast track to getting more customers from their PR.
The PR Readiness Audit is a simple questionnaire that challenges a company’s knowledge on their target audience and how effectively they are using that knowledge to connect with their potential prospects. The Content Booster service walks companies through their recent press releases and opinion pieces and helps pinpoint why they may have not been of interest to the media.
“PR is certainly not rocket science, but approach it in the wrong way and you will simply waste your time and money,” said Alex Moscow, Managing Director, 9mm PR. “The challenge that many SMEs face is they don’t spend enough time thinking about what they offer from their prospects perspective. It doesn’t matter how good your products and services are, unless you can communicate in terms of what is important to your prospects they and the media will not give you the recognition you deserve.”
9mm Public Relations specialises in helping ambitious and successful owners of mid-sized technology and online companies gain wider recognition as they drive their business towards greater profitability or target exit.
Typically some are frustrated that their reputation doesn't yet reflect their talents or hard work. Others have fallen behind plan in the recession; they know there's plenty of money and good business out there, but profits are stagnant or falling and their sales are disappointing. A few are doing well but know that with some help in raising their own and their company profile they can do even better.
The result is concern that their plans for growth or exit now lie in the balance.
Both the PR Readiness Audit and Content booster are now live and can be found at www.9mmpr.com.
