EyeClick’s interactive floor [EyeStep] and interactive window [EyeTouch] are showcased in the Beijing Lab. They bring innovative marketing tools to life so that clients, visitors and staff may experience them firsthand.
According to Chris Reitermann, President of OgilvyOne China and Ogilvy & Mather Group Shanghai, “The Digital Lab is a manifestation of Ogilvy’s innovation across the group. It allows us to dream up solutions for our clients and to be at the pulse of the latest developments in digital technology. Since its inception, the OgilvyOne Digital Lab has established partnerships with innovative companies such as Adobe and EyeClick, and most importantly, it has inspired staff in all parts of our China business to become “innovators”
The Digital Lab has become a key strategic proposition within OgilvyOne with Labs in London, New York, Singapore, Tokyo, Sao Paolo and Beijing, with more to come.
Both EyeClick’s EyeStep and EyeTouch systems are features in the showroom’s lab.
EyeStep - an interactive floor and surface solution that combines intuitive human body motion with floors and surface areas. EyeStep easily turns open floor spaces or unnoticed areas into an ongoing experience of movement, action, fun and excitement, stopping people in their tracks as they play, walk by or interact with your marketing content. EyeStep is considered a highly effective marketing and brand enhancing tool that captivates and engages target audiences in retail environments, trade shows, museums, lobbies, open spaces, playgrounds and visitor centers. EyeStep software solutions deliver your message effectively and with flair to any audience, at any time.
EyeTouch – Before entering, visitors to the OgilvyOne Digital Lab are being magically drawn into a truly immersive digital technology experience. EyeTouch transforms any glass, window or LCD display into a touch-activated surface and rich digital experience. The gesture and touch based navigation of the interactive window delivers a futuristic feeling. This interactive window display significantly increases store traffic and brand awareness, extending an innovative and fun invitation by stimulating users' curiosity and encouraging them to interact with the display. The EyeTouch interactive window ensures that your brand and products get noticed while delivering your marketing message effectively. Proven to increase consumer traffic and positively affect sales.
About EyeClick –
EyeClick is a world leader in interactive media display solutions used for a myriad of applications. Leading organizations across the globe have chosen EyeClick to transform their floors, walls and window areas into stunning interactive displays. EyeClick developed proprietary software that deciphers human presence, movement and gesture and translates it, to affect graphic content. EyeClick’s interactive solutions effectively deliver you marketing campaigns and message to consumers. They are proven to increase sales and attract the public into your retails space, booth or exhibit.
About OgilvyOne Worldwide –
OglivyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.
