The President of the Hispanic Chamber of E-Commerce, Tayde Aburto, said San Diego was selected as the host city because its proximity to Mexico offers businesses the benefits of a globally strategic location. Aburto said “This region has a high-concentration of Hispanic-owned businesses as well as a strong technology sector which provides the ideal climate to host the first Hispanic Business and Technology Expo.”
The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company’s awareness within the Hispanic community. According to Aburto, “The Business Showcase will provide outstanding opportunities for branding, sampling, product testing and market research.”
The Expo will also promote the use of the Internet as a sales and marketing tool. In addition, attendees will learn how to maximize business efficiency with the latest IT developments. “We want people to walk away with strategies, tips and tactics to help their businesses grow, profit and succeed”, said Aburto. He added, “We are lining up educational and practical seminars geared at building business growth and development opportunities.”
The Hispanic Chamber of E-Commerce is urging businesses to incorporate the Hispanic Business Showcase at the Expo into their 2010 marketing strategy. “Proper preparation is very important to insure that you create a favorable impression of your organization”
Information about how to become a sponsor and/or an exhibitor at the 2010 Hispanic Business and Technology Expo can be found at www.hbshowcase.com or by calling the Hispanic Chamber of E-Commerce at (858) 768-2483.
