Dr. Rona is a classically-
"Ken's background in social sciences research and consulting, plus his experience in driving successful marketing optimization efforts at major organizations, makes him a valuable addition to our team and our client engagements right off the bat," said John Nardone, Chairman and CEO of [x+1]. "He will play a central role in our efforts to ramp up our data partnership program, resulting in a richer trove of consumer information available to our clients. His work will help [x+1]'s integrated platform more precisely match web visitors to relevant content and offers, bringing performance marketing to a new level."
"What sets [x+1] apart is its status as a pioneer and innovator in predictive marketing," said Dr. Rona. "It's why I was drawn to this opportunity. [x+1] offers a unique complement of online marketing performance solutions that help companies continually refine and improve their online marketing performance."
Before IXI, Dr. Rona spent two years at America Online, where he was Director of Customer Insight and Database Marketing, leading a full range of marketing optimization and web analytics efforts. Prior to entering the online space, he was a McKinsey consultant as well as Director of Research for The Corporate Executive Board.
Dr. Rona received his Ph.D. in management from Duke University's Fuqua School of Business and both a bachelor's and master's degree in political science from Stony Brook University. He is also the publisher of Da Facto, a business analytics blog, http://dafacto.blogspot.com.
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. Please follow us on Twitter at http://www.twitter.com/
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[x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time.