Contact: Vicki Mote Bodwell (212) 619 8374
Email: vicki@warmbiscuit.com
New York, NY, Sept 14, 2008. As small retailers like the Warm Biscuit Bedding Co. scour the market for a sure thing this holiday, some relief can be found in Halloween sales.
“Parents are looking for affordable ways to escape their everyday financial reality. And Halloween is a fun, engaging holiday for the entire family.” says Vicki Mote Bodwell, owner of WarmBiscuit.com.
“The face of Halloween has changed dramatically since I was a kid. For example, my mom hand-sewed all my costumes growing up, she distributed unwrapped candy and we carried hand decorated brown paper bags door-to-door. However, the holiday excitement remains the same.”
A titillating tidbit for retailers is tied to the fact that 2/3 of Americans celebrate Halloween, spending an average of $60 per family. Bodwell states, “We’ve seen more and more parents hosting parties in their home. This translates to an increase in our decoration sales and personalized Halloween Treat Bags this season,” states Vicky Vinson, Director of Fabric at WarmBiscuit.com.
As Moms go back to basics, they are custom sewing their kids Halloween costumes and table decorations. The Warm Biscuit Bedding Co. sells out of Halloween themed fabrics every year by mid October. And the company is expecting this year to be an earlier sell out as sales started in early August.
There are lots of classic and always popular costumes parents can easily make at home with a little vintage fabric, some existing clothes and make up. These include a:
• Black Cat—Black leotard/tights, black fabric and felt to make tail and ears, black eyeliner for nose and whiskers.
• Pirate—
• Princess—
• Harry Potter—Black Pants/White Button Down and a borrowed tie from Dad, Shiny Purple Fabric to make a cape, Round Glasses
• Classic White Ghost—White sheet or Fabric
Retailers can expect a sweet ending to Halloween as it falls on a Friday this year, extending the season. Parents look forward to a long, fun-filled weekend celebration that includes homemade costumes, witches, pumpkins and CANDY!
Corporate Summary
Founded in 1998 by Vicki Bodwell, the Warm Biscuit Bedding Co. is one of the first ecommerce and catalog retailers to offer custom, yet affordable, products for kids’ rooms. The concept was so successful allowing Mrs. Bodwell to grow her business from it’s humble beginnings in her bedroom to offices in downtown New York City and custom workshops in Oklahoma and Colorado.
The Warm Biscuit Bedding Company’s bedding and products have been featured in In Style, Real Simple, Ladies Home Journal, Parents, Family Circle, The New York Times and The Today Show. Mrs. Bodwell, a known expert in children's decor, bedding and fabrics, is available for press opportunities. Shop online at warmbiscuit.com or call 1-800-231-4231.
Press inquiries:
Vicki Bodwell
p. 1-800-231-4231
e. Vicki@warmbiscuit.com
w. WarmBiscuit.com.
