In Store Excellence 2010
The Battle for Christmas Shoppers is on! Retailers ready?
Sydney, Australia – October, 2009
The GFC has significantly altered the spending habits of today’s consumer, and the in-store environment has changed to meet this demand. Did you know that most of the consumer spending happens in the first one to five minutes? The importance of being front of mind to the consumer is thus, paramount.
What we also know is that in today’s environment, consumers are shopping for between 12-18 minutes in duration as compared to 30-60 minutes a few years ago. This means people are shopping more often and spending more.
"You really need to understand what are the main behavioural drivers and key purchase triggers that are going to get your consumers spending in store. We’ve learned recently that fewer than half the people shopping today use a shopping list, so people are wandering through stores, looking for brands they recognise, or items which stand out - so the chances of an impulse buy from a point-of-purchase display are greatly increased” – Dean Caton, General Manager, Visy Glamma.
Thus, fresh thinking, innovation, and creative problem solving are a necessity to succeed in this tough market.
IQPC Australia’s fourth Annual In-Store Excellence 2010 will explore how to gain optimum shelf space, and maximise alternative channels to drive the shopper in-store. With over 20 retail giants world wide including; Coca Cola, Nestle, API, Coty/Rimmel, Popai, and Campbell/Arnotts.
To be a part of In-Store Excellence 2010 and to network with the key influencers in this space, visit http://www.instoreexcellence.com.au/
Photo:
http://www.prlog.org/
