Ideas To Go
Ideas To Go, an innovation process consulting firm, hires new President, Charlie Hartwell.
Hartwell brings 20 years of collaborative leadership and transformative innovation to Ideas To Go. His vast experience encompasses the corporate world where he was a marketing manager for Ore-Ida (H.J. Heinz) and Pillsbury; the for-profit world as the co-founder and president of yourexpedition — an organization providing inspiration and guidance to girls and women around the world in collaboration with polar explorers Ann Bancroft and Liv Arnesen; and the not-for-profit world where he co-founded Provide International in Nairobi, Kenya, to help create self-sufficiency in the slums of Nairobi.
“We are very excited to have Charlie Hartwell on board,” said John Pfeil, principal at Ideas To Go. “He brings a client perspective to the organization, and a visionary leadership that galvanizes our commitment to the customer-focused innovation we have offered clients for 30 years.”
Since 1979, Ideas To Go has provided Fortune 500 companies with ideation and concept development. The philosophy is as simple as it is effective: bring clients together with their customers to co-create winning concepts in the areas of new product, positioning and naming opportunities, or any business challenge that requires objective facilitation to deliver strategic, creative, actionable solutions.
Ideas To Go, Inc. (ITG) is an innovation process consulting firm that designs and facilitates ideation, strategy and concept development sessions. Working with a diverse panel of Creative Consumers® associates, ITG specializes in bringing the Voice of the Customer to actionable concepts for new products and services, positioning, product claims, promotions, packaging and naming. ITG employs a variety of tools and processes to help client capitalize on their opportunities, including e-deation® services, Claimstorming®
“Our expertise is in understanding our client’s strategic needs and helping them capitalize on their opportunities,”
Hartwell replaces Harrington, who served as president and CEO of Ideas To Go for the past 10 years. Harrington will continue his role as facilitator, board member, and principal, and focus his efforts on virtual ideation and strategic partnerships.
“No matter what happens with the global or domestic economy, there is one thing we know: consumers’ mindsets have permanently shifted during the recent economic crisis,” said Hartwell. “There has never been a more important time to understand the needs and mindsets of your consumers. Times such as these offer the best opportunity to innovate, deriving advantage in the marketplace. Ideas To Go has more than 30 years of helping lead clients through deeply understanding consumer needs, stretching to create the full range of innovative ideas, and providing strategic focus to assure the most meaningful needs and ideas are identified and developed.”
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