Social Media Phobia? Discover the Cure.

PR Log (Press Release) – Oct 07, 2009 – Jennings’ President, Dan Dunlop will host a one-hour Webinar on the growing phenomenon of social media and best practices for businesses who want to utilize it for marketing purposes.  The Webinar, “Demystifying Social Media and Making it Relevant to Healthcare” will be held on October 20, 2009 at noon (EST).  This is Dunlop’s second Webinar on the subject due to his previous presentation’s success.  The event has been moved to noon to accommodate attendees in western time zones.  To sign up for the Webinar please visit: http://www1.gotomeeting.com/register/561252336.  

The presentation, aimed at those aspiring to introduce their organization to social media, will provide a strategic pathway for attendees to guide their company into engagement marketing via the social web.  Dunlop will focus on opportunities specific to healthcare organizations and hospitals.

The Webinar will cover two major topics:  helping hospital leadership to recognize the potential value of social media initiatives, and considerations in the development of a social media marketing plan.  Additionally, Dunlop will introduce a rationale for why hospitals and medical centers should be more involved in social media. During the hour, Dunlop will also cover various social media platforms including Facebook, Twitter, Ning, Wordpress, Blogger, YouTube and ICYou video.  

In addition to his previous Webinar on healthcare social media, Dunlop has spoken on the topic of social media to the Carolinas Healthcare Public Relations & Marketing Society, the New England Society for Healthcare Communications, and numerous hospital groups around the country.  Dunlop serves on the national advisory board of Healthcare Marketing Advisor, a HealthLeaders Media publication. He is also a Top Health Blogger and a contributor to Wellsphere’s Healthcare Industry & Policy Online Community.

Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.

About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.