The new Calypso Press & Protect range
MUCH of Britain may have missed out on the promised barbecue summer but Manchester sun and skincare manufacturer Linco Care saw holiday season sales soar by a staggering 20 per cent.
While the Recession caused five competitors to go under, the 30 years old Carrington- based company saw demand rocket and opened up new markets across the world including striking a lucrative deal to supply sun care products to Aldi Europe.
“This has been a highly successful year for Linco Care and I am delighted with the performance of the company and the people who work in it,” said Managing Director and joint founder Mr Farhad Seka.
“But I am also convinced that the reason for this success is our commitment to innovation and product development. Our ability to bring new ground-breaking products to market was rewarded by a highly significant boost in sales which left our competitors in the shade.
“During 2009 we launched our new Calypso Press & Protect dispenser which delivers exactly the right amount of sun protection for users as well as bringing our new stretch-mark, scars and blemished or dry skin treatment Re-Gen Oil to market.
“Sales of both products have exceeded expectations throughout the year and more than justify our significant investment in product development. In fact we are so impressed with the impact of these innovative new products on our performance that we will be investing heavily in further new developments in 2010.”
Head of Product Development, Mr Seena Seka said: “I am delighted with the success of both new lines. Our Press & Protect dispenser was developed entirely within our labs here at Carrington and is proving a must-buy especially by those who want to ensure they are properly protected. Mum’s and dads also love the peace of mind they achieve by ensuring they use the correct amount of sun protection for youngsters.
“We are also very pleased with the popularity of Re-Gen Oil, which is part of our Silkia range, and which was developed here at the Linco HQ to offer a much more affordable alternative to the current market leader.
“While everybody in the industry was moaning about the recession, we decided to divert our energies into innovation and product development and by all accounts we have been proved right to do so.”
Linco, which exports suncare products to 60 countries around the world, has 50 employees and reported a turnover of just over £3million at the end of last year.
Asked if its record-breaking performance in 2009 would take it through the £4 million barrier Mr Seka said: “We’ll have to wait and see.”
For further information click onto www.lincocare.com
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