Digital agency Bourne has unveiled the latest stage of its New York City expansion strategy with the announcement of a key staffing appointment.
Global marketing expert Francesca Kelly has joined Bourne's Manhatthan team from Dell Inc, where she held a range of prominent communications roles for the leading PC manufacturer. Joining the company as Account Director, the international campaign and program management specialist will be responsible for expanding the design and online marketing (http://www.wearebourne.com) operation's NYC focus and servicing the digital requirements of the firm's portfolio of US clients.
“We're thrilled to have such a passionate and outstanding marketer join the agency. It’s a great pleasure to be working with Fran and believe that her expertise will play a pivotal role in supporting our growth here in the US. She combines great marketing talent and experience with passion and dedication, and those qualities are already making her an extremely valuable member of the NYC team,” said Lisa Cooper, Managing Director at Bourne New York.
"Given Fran's experience of running complex and consistent international marketing campaigns, we expect her impact upon our clients to be equally positive."
Kelly joins Bourne after spending almost five years working in a variety of global marketing roles at Dell. Most recently serving as Global Marketing Manager (Global Channel and Emerging Countries), she was responsible for the globalisation of marketing communications, driving consistent programs to enable partners worldwide - with particular focus on the Global Emerging Countries. She also took responsibility for building the initiative's complete marketing plan, working with the regions to ensure delivery and increase mind share internally - and externally - of the $12billion Dell Partner business.
“I am both excited and proud to be joining a talented team that has produced some of the most innovative digital campaigns I've ever seen. Implementing our plans for the expansion of Bourne New York is a challenge I can't wait to get my teeth into," said Kelly.
