NNONI, an initiative of the Kolkata based Anjali Jewellers, one of the leading retail chains in Costume jewellery, is now on an expansion spree to reach out in all major cities in India. They have hired Francorp to achieve the objective of a Pan-INDIA footprint. Francorp is a part of Franchise India group, which is Asia’s largest integrated franchise and retail solution company and specializes in providing innovative solutions to its global clientele. Under the proficient leadership of Mr.Kunal Roy Choudhury, CEO, NNONI, has 11 operational stores that have emerged as one of the fastest growing jewellery brands in Eastern India.
NNONI offers an exquisite range in Semi Precious and precious stone studded jewellery, gold plated silver jewellery, antique finish silver jewellery, pearl jewellery and small Silver artefacts. NNONI’s flagship product remains costume jewellery which is more commonly known as 1 gram gold jewellery, pearl jewellery and silver jewellery. NNONI product portfolio has been designed keeping in mind the latent demand amongst female consumers for fashionable yet affordable jewellery that can be worn either in the office or at informal get-togethers. With price range starting from as little as Rs200, NNONI has truly captured the imagination of the masses.
To maintain the brand’s visibility, NNONI is expanding now by enrolling 10 -12 franchisees under its fold in the coming year.
Commenting upon the association, Mr Gaurav Marya, President Francorp said, “India is the largest consumer of jewelery in the world with an annual growth rate of approximately 15%. Francorp is pleased to be associated with NNONI and execute its pan–India expansion plans. NNONI has captured the imagination of the market by its exclusive range of trendy yet affordable jewellery. Francorp will lend its expertise to devise a comprehensive franchise strategy for NNONI that would encompass inventory management, e-commerce initiatives and short listing of franchisees in the international market.”
Francorp has recommended computerised networking to obtain accurate data with regard to availability of stocks in each of the stores. Being an upcoming brand, NNONI requires a robust e-commerce solution to extend its brand equity in the online space as well. Beyond India, Francorp would assist NNONI to scout around for franchisees in UK and USA and extend its brand-equity in the international markets to transform NNONI into a truly global brand.
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually
every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has
associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.
About Franchise India
Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The firm has already consulted numerous brands in past few years like Videocon, HP, Reebok, Store 99, Pidilite, Hauck, Xenos, HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and many more through media, advisory and exhibitions. With its trategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.
