“DMS has established itself as the premier provider of direct marketing services in the MENA region,” said Acxiom Senior Vice President Jerry Jones, a principal in the acquisition agreement signed late last week. “We could find no better partner to join with us in creating value for companies that want to convert consumer insights into lasting customer engagements.”
The new Acxiom MENA organization will serve global and regional clientele from offices in Jeddah and Dubai.
“The MENA region is a strategic investment area for our company,” said Acxiom CEO and President John Meyer. “We look forward to servicing our current global partners who are expanding, as well as serving regional marketers who need a broad, integrated solution set to answer the complex challenges facing businesses today.”
The operation will be led by DMS Managing Director Yousef Hamidaddin, who becomes CEO of Acxiom MENA. Alaa Al-Shroogi of Dubai will serve as president.
“Operating under the Acxiom umbrella will significantly empower our capabilities, extending the scope and sophistication of our offering across MENA,” said Hamidaddin, who is founder and CEO of the Arab Direct Marketing Association.
Working in partnership with the Saudi Post, DMS has been a pioneer in the Middle East’s direct mail industry and has expanded its offerings to become a full-service direct marketing agency. DMS recently became a member of the Universal Postal Union Direct Mail Advisory Board.
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and strategy formulation solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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