IHR Ties-Up with Jammu and Kashmir Tourism Development Corporation

PR Log (Press Release) – Oct 06, 2009 – IndiaHotelReview.com a leading Online Travel Agency and Travel Community Site from India has tied-up with the JKTDC a Government of Jammu & Kashmir owned enterprise to sell its entire range of properties Online. This was today announced by the Business Head and Cofounder of IHR Mr. Ankit Rastogi.

Commenting on the collaboration Mr. Ankit Rastogi spelled out the vision and purpose behind this significant move.

“IHR since its nascent days has endeavored to be at the forefront of providing value to its clients.  IHR’s government affiliations have already included Uttar Pradesh Tourism Development Corporation (UPSTDC) and Karnataka State Tourism Development Corporation (KSTDC) and now to top it all there is JKTDC as our new partner.

This tie-up with the pioneer and market leaders of tourism in J& K is a step towards making “Brand Kashmir” as envisaged by the state more accessible to the general public. The good part is that the state government is proactive in trying to make this happen quickly” Explained Mr. Rastogi.

“Kashmir has unparalleled tourism potential which needs to be fully explored now. The problems are gradually ebbing out and domestic tourists, albeit slowly have again started marking Kashmir in their travel plans. IHR with its reach and popularity wants to make Kashmir travel popular with the no frills traveler.” Said Mr. Rastogi

“Jammu and Kashmir is a state that has the potential for tourism round the year and this holds true for both the Jammu as well as the Srinagar circuit. We are already catering to a huge number of pilgrims that make their way to Vaishno Devi shrine and do the Amarnath Yatra during season. With J&K opening up to the tremendous scope of adventure sports along with its repertoire of traditional travel options we see a huge footfall in the state in the coming days. “

“IHR wants its customers to think beyond the pristine valley of Srinagar and explore beauties like Kud, Sonamarg, Tangmarg, Yousmarg et al to appreciate the greatness of the state.” IHR plans to aggressively promote the state by putting in its website a series of informative Travel Guides, Visual Tourist circuits, engaging itineraries to enthuse the budget travelers. “Asserted Mr.Rastogi.

On the concluding note Mr Rastogi said that initially IHR would book all the properties of JKTDC and these include the Tourist Establishments, Bungalows, Huts, Cottages,  Hotels spread across the state including very popular spots like Katra, Jammu, Patnitop and Srinagar. Gradually IHR would want to include emerging tourist destinations like Dodhpathari, Gurez and Bungus as and when they become functional.