Smart Digital Spending
Before you invest time and money searching or incorporating marketing data analysis solutions, go to smartdigitalspending.com. Whether you are an advertiser, agency or small business owner, Smart Digital Spending offers free written instructions on how to analyze online campaigns using simple marketing data analysis techniques. Deciding to offer free data analysis solutions is founder Eric Melchor.
According to Eric Melchor, “We believe by giving away marketing data analysis tutorials away for free, we can acquire a lot more customers efficiently through word of mouth, organic search, social networks, etc, then offer a premium version to our customer base. Other new companies like Flickr, Evernote, Box.net and Jott.com seem to be pursuing the freemium business model which attracted my attention. Moreover, people want to be able to download electronic files for free anyway.”
The average conversion rate of free to premium offerings for companies using the freemium model is about 3%. The incentive for people to upgrade is to not only have access to the written marketing data analysis tutorials, but also a Excel file and audio/video file that supports each written tutorial. The premium versions are expected to be $25 each.
Experience in data analysis and strong Excel skills are not required. To perform these marketing data analysis techniques, basic campaign data such as impressions, clicks, conversions and media spend is needed. Firms of any kind can download these marketing data analysis tutorials that are designed for paid search, display and mobile marketing at www.smartdigitalspending.com.
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