While Back to School season traditionally marks the time when moms share the common stresses of homework, after school activities, nutrition and illness, this year it also marks a time for games. CafeMom (www.cafemom.com)
“In our recent Digital Mom research study with Razorfish, we confirmed that more than half of moms are playing games regularly. Those are the same women spending time on our site,” said Paul Bannister, EVP, CafeMom.com. “The games section launched just in time for back to school season as moms take a deep breath and look for ways to unwind and relax. Games, leader boards, gaming groups and player profiles keep moms interacting and connected with one another on the site.”
Studies have continued to show that women make up one of the largest markets for casual games, using games to relieve stress, relax and escape from the challenges of everyday life. eMarketer reported that more than 27 million U.S. female Internet users (ages 25-64) visited online gaming sites in August 2008 and nearly 3 out of 4 (74.6 percent) mom gamers play at least several times a week.
“With the launch of games on CafeMom, Arkadium is now the largest provider of casual games to sites targeting women,” said Jessica Rovello, co-founder and president of Arkadium. “Being a mom, I understand how little time mothers often have for themselves. Games provide a fun escape packed into a few minutes - perfect for the busy women on CafeMom.”
About CafeMom
CafeMom is the largest online community for moms with millions of highly-engaged users. Moms connect and have authentic conversations on shared interests, challenges and local issues in their communities.
CafeMom features fully-customizable profile pages, a widget platform, variety of games, more than 70,000 mom-created groups, friends' networks, and strong privacy and anonymity controls. CafeMom has developed a series of cutting-edge sponsorship programs that allow brands to join the consumer conversation, add value to members' lives, and get members talking about sponsor brands in an authentic and viral way. CafeMom advertisers include Walmart, General Mills, Hasbro, Target, P&G, Disney, Johnson & Johnson, JCPenney, Unilever, and dozens of others. Visit http://www.cafemom.com for more information.
