Salesify Offers New Pay-For-Performance Event Registration Service to B2B Marketers

Oct. 7, 2009 - PRLog -- Sunnyvale, California – Salesify, a leading demand generation services company, today announced general availability of a new service, Guaranteed Phone Registration, a program designed to help B2B marketers drive attendance for their upcoming Fall seminars, webinars and other events.

Traditionally, B2B marketers have chosen to use email marketing to drive event registrations and generate actionable sales leads because email marketing is perceived to have the best return on investment (ROI) for the marketing dollars spent. However, email campaigns have unknown response rates, which makes the final registration count unpredictable. Salesify’s customers report that seminars and webinars that drive attendance with email typically result in an estimated cost of $50 to $100 per registration depending on the list size, the list quality and ultimately the number of people who register for the event.  

Salesify’s new service, Guaranteed Phone Registration, provides a guaranteed number of registrations and a pay-for-performance pricing model, so customers pay only for results. The Guaranteed Phone Registration program is priced well below the email marketing alternative, and is available in packages of 200 or 1000 to be used across multiple events within convenient time windows.

For a reasonable, fixed price per registration, each custom program includes:
•   Live, personal invitations to the client’s prospects and customers with registration completed over the phone.
•   Emailed responses to prospects’ requests for information.
•   Courtesy event reminder calls conducted prior to the live event.
•   Program results reported to the customer in real time as the program progresses.

According to Salesify’s COO Raj Hajela, “In today’s economic environment, B2B marketers are looking for cost effective demand generation solutions that don’t compromise the quality of their marketing programs.  Our new event registration service has already been used by several of our key customers, and has proven to be highly successful. In fact, they tell us that registration numbers are up because they have found that live phone invitations offer a unique personal touch – providing a great differentiator for their marketing events.”  Mr. Hajela then added, “It is truly heartening to hear one of our clients say that to have a partner like Salesify not just register prospects, but also set up one-on-one appointments with attendees, truly fulfills the very objective for which they hold these marketing events.”

The Guaranteed Phone Registration Program provides a pay-for-performance demand generation solution at a very competitive price point. B2B marketers interested in this solution should visit Salesify’s website at www.salesify.com or call (888) 557-2537, extension 2.

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Salesify is a leading sales and marketing services company focused on helping high technology companies drive revenue while lowering their overall cost of sales. The company’s customers accelerate their sales cycles by identifying, profiling and connecting with the right decision makers within their target accounts. Salesify services include building customized B2B prospect databases, appointment setting and integrated lead generation programs, renewal and maintenance sales, and database cleansing and appends. The company delivers high quality, cost effective services and programs, tailored to address each customer’s unique requirements. With over 2400% growth in just four years, Salesify has a proven track record of helping some of the world’s largest technology companies drive revenue. For more information, visit www.salesify.com.