Learn how to attract affluent Chinese inbound tourists
Chinese inbound tourists will increase your business.Learn how to become a cutting-edge marketer on the Chinese market for your hotel in our one-day seminar.
Event location : Hotel Beacon, NYC
2130 Broadway at 75th Street
New York, NY 10023
www.beaconhotel.com
Attendance fee : $495
ATME members and Navigant Marketing partners : $450
Contact us at info@chinaelitefocus.com for registration
Seminar program
9:00 - 9:30
Welcome speech
Participant’
9:30 - 10:30
Understanding the behavior of the new generation of Chinese inbound travelers to the United States (Business & leisure).
The untold needs of Chinese travelers: What they will never, ever, say openly in market analysis researchs and what you need to know.
10:30 -10:45
Coffee break
10:45 - 12:00
The sensitive issue of Chinese outbound travel agencies: How to work with them and beeing realistic with their ability to sell your hotel to the Chinese tourists.
Cases studies: Examples of sucessful marketing strategies targeting Chinese outbound travelers by travel and tourism foreign companies. How to audit your current marketing strategy for the Chinese market.
12:00 - 1:00
Lunch
1:00 - 2:30
Selecting the best marketing strategies for your hotel (or destination)
How to make the difference with your U.S. competitors and positively influence the choice of your hotel by Chinese travelers and Chinese travel agencies.
2:30 -3:00
Wrap up session
End of seminar (for attendees who need to leave early)
3:00 - 4:00
Q&A’s and networking
Thanks to our partners
ATME (Association of Travel Marketing Executives)
www.atme.org
Navigant Marketing
www.navigantmarketing.com
