Online marketing continues to be the most common activity in the web today throughout the world. Web marketing is one of the fastest and most convenient ways of targeting customers easily and increasing sales profits. More and more marketing strategies are continuously developed by experts to enhance further the usage of the internet in doing business online. SPSS, a software provider released their newest marketing tool for online campaigns—the PASW Statistics. This new tool maximizes the value of sales marketing campaigns by selecting only customers that will likely respond to the campaigns. The feature demonstrations of the new PASW marketing tools are Automatic data preparation, profile profitable customers, and postal codes analysis.
The PASW’s comprehensive tools meet every statistician’
