PlattForm Advertising’s Traditional University Division Rebrands as PlattForm Higher Education

PRLog (Press Release) - Oct 02, 2009 -
PlattForm Advertising announced today that it has rebranded its traditional college and university division as PlattForm Higher Education. Under the new PlattForm Higher Education banner, the division will continue focusing on traditional colleges and universities as a core area of its business.

Based in Lenexa, Kan., PlattForm Advertising is the largest provider of advertising and marketing services to the postsecondary education industry. The full-service interactive marketing and advertising company’s client portfolio includes institutions from all areas of the higher education realm, including career-training-oriented colleges, traditional undergraduate institutions and online schools. PlattForm Higher Education’s client list includes more than 200 schools across the United States, such as: Saint Louis University, Azusa Pacific University, Liberty University Online, Walsh University and McMurry University.

In conjunction with its new brand image, PlattForm Higher Education has also launched a new web site, www.PlattformHigherEducation.com, featuring information about the company’s services, case studies, conference presentations, and a creative portfolio.

“Tradition is an important aspect to the colleges and university clients that we serve, which is why we felt we needed a stronger corporate name that distinguished our purpose as well as our background,” said Lyle Kraft, PlattForm Higher Education Executive Vice President of Sales and Marketing. “Many of our clients have been with us for 20 years or longer and with our new identity, we have the capacity to move forward and begin even more long-lasting, successful business partnerships.”

Beginning its focus on traditional college and university clients, PlattForm Advertising acquired Target Marketing Inc. of Liberty, Mo. in 2004. Target Marketing specialized in providing advertising, marketing and call center services to the four-year college and university field. The company was integrated into PlattForm’s corporate structure and its service capabilities for traditional education clients were greatly expanded.

As PlattForm Higher Education, the division’s focus has and will continue to be providing custom solutions and excellent customer service.

For more information about PlattForm Higher Education, contact Kevin Kuzma, Communications Manager, at (913) 254-6087 or at kevink@plattformad.com.