Munich, Germany - TD Azlan, Europe’s leading distributor of enterprise networking, server, storage and enterprise software solutions, has welcomed the selection of Avaya to acquire Nortel Enterprise Solutions as a positive move that will provide reassurance for value-added resellers and partners of both companies.
As a key European partner for both Nortel and Avaya, TD Azlan is ideally positioned and ready to deliver continuity of product supply, service and support to their respective channel communities, pending final approval of the merger by relevant authorities in North America and Europe.
Simon England, VP Enterprise Tech Data Europe, MD for Azlan EMEA, states: “We believe that the coming together of Avaya and Nortel Enterprise Solutions has great promise, especially for channel partners. For Avaya, this is clearly much more than just gaining access to an established end-user base. Nortel has had a long and successful history of working with channels and has very well-qualified partners that are able to position and architect solutions. Avaya has been making significant investments in its channels at all levels and has put a very strong partner management team and program in place. When the strengths of these organisations and channels are combined, the benefits and opportunities for partners will be immense.”
Steve Cant, European Business Development Director for TD Azlan EMEA, adds: “This is certainly positive news for customers and partners of both Nortel and Avaya who will continue to receive the support and see further on-going investment in key products lines. Avaya is firmly committed to the channel and we will continue working closely with them to ensure that they can support and retain their customers and to develop and drive joint business development in key areas of the market.”
Over the past two years, TD Azlan has worked closely with both Avaya and Nortel to convert its experience, expertise and capabilities into valuable reseller engagement, activation and business development initiatives. It will be eager to translate the scale and focus advantages gained through this agreement to maximise benefits to Avaya / Nortel resellers.
Assuming it goes ahead, the acquisition will enable VARs who have made long-term investments and commitments in Nortel solutions to continue reaping the rewards, Cant notes. “Already highly active and proficient in leading technologies such as IP telephony, unified communications, and data networking, Avaya is perfectly positioned to preserve and grow the relationships with the thousands of European resellers developed by Nortel over many years. Partners can fully expect the combined company to continue developing high-performance solutions that will enable them to compete effectively for new business in the enterprise convergence market.”
Avaya is acquiring an exciting product set and experienced workforce with huge potential. Azlan considers this acquisition as a bold and positive move, with potential to spark a new wave of optimism and innovation within the networking market.
Existing and new partners affected by the merger will benefit from TD Azlan’s commitment to helping customers develop their value business via continued investment in skills training and business development programs.
