Wood and Beyond Launches New Website and Virtual Room Application

Oct. 2, 2009 - PRLog -- Wood and Beyond, a London based online retailer of hardwood flooring known for Its affordable and low cost quality products is experiencing significant growth following the launch of its new website and virtual room helper application despite the apparent slow down in the home decor and DIY industry. Sales of the company's worktop and decking products in particular have been extremely strong and the company is employing more staff to deal with demand together with a move to bigger premises. Wood and Beyond (http://www.woodandbeyond.com/) attributes their strong sales growth to the new site which was designed to provide the best possible customer experience, their new virtual room application which provides visual representation as to the look of a room with a particular type of wood and competitive pricing strategy.

"Since launching the new site, demand has been extremely strong and we are now able to convert more potential customers into paying customers", said Michelle Strassburg Head of marketing and sales for the company. Michelle Strassburg added "previously the company sold directly through a call centre, although we had basic website with no e-commerce functionality, but when more and more customers asked to buy online at their leisure we jumped on the opportunity". Perhaps the most innovative part of the new site is a virtual room application (http://www.woodandbeyond.com/virtual-room) that was designed to provide a virtual representation of a room where the customer can mix and match between ten different ceiling paint colours, ten different wall paint colours and of course 10 shades of hardwood flooring to get that special look for the room. "Feedback from customers has been very positive and not unheard of for customers to spend 30 minutes on the page due to many combinations offered", said Michelle Strassburg.

Wood and Beyond has a wealth of experience and expertise of selling wooden floors and other timber products. Michelle Strassburg commented "we source our wood straight from the manufacturer and by marketing directly we are able to offer our clients premium products in attractive prices, now with the launch of the new site, customers have more options, more clarity as to the line of products we offer and piece of mind that their order is 100% secure".

The company is expecting the strongest Christmas period in its history this year.

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Wood and Beyond (http://www.woodandbeyond.com/) are importers and specialist suppliers of high quality wood products. Our products range from hardwood flooring and engineered floors, to Decking, Worktops, glued beams and other value added timber products.