Photo Paper Direct
Photo Paper Direct, a London based Inkjet printer consumable e-retailer known for Its affordable and low cost quality products of printer consumabled including photo paper of all kinds, is experiencing significant growth following a decision by its founder to enter the highly competitive market of compatible and remanufactured print cartridges despite the gloomy economic outlook. Sales of its line of compatible and remanufactured Ink have been extremely strong and the company is employing more staff to deal with demand. The company attributes their strong performance to its continued decision to focus on budget and non branded products and Internet only sales strategy which keeps cost low and allows it to sell products all over the world.
"Demand from UK small businesses and home users, previously an untapped market for us, has been particularly strong and took us back in the first few days", said managing director and company founder Joseph Eitan. "Photo Paper Direct has always been synonymous with budget and money saving products without compromising on quality, by choosing compatible and remanufactured cartridges as appose to original cartridges, we keep the company's values hand in hand with our financial goals." As well as selling on their own website Photo Paper Direct (http://www.photopaperdirect.com) also sells through eBay, Pixmania and Amazon Marketplace. Joseph adds, "We know that to achieve maximum market penetration and to reach as many customers as possible, a multi channel sales strategy is vital."
When asked as to the reasons behind his decision, Joseph commented "remanufactured and compatible Inkjet ink cartridges cost normally 30% to 60% less than the price of the original ink cartridges and many times the remanufactured cartridges are refilled with more ink than the originals thus not only saving 30% on remanufactured and over 60% on the compatible cartridges, but also meaning that they produce better yield from each cartridge, therefore we are able to shift those cost savings to the end user". Joseph added "It's true that in the past, the quality of remanufactured/
Photo Paper Direct also put their success down to providing high quality non branded budget products while not compromising on quality. Each product is tested to ensure it meets their high standards and our staff is trained to ensure the product qualities are communicated effectively to the customer. During these tough economic times, businesses are looking for every possible way to grow or at least maintain sales, but at the same time, need to cut cost in order to stay competitive. Joseph also added that "by selling more remanufactured and compatible parts (http://www.photopaperdirect.com/
