Marketing technology provider, Mediahawk reached the final of the Business Excellence Awards last night. The Milton Keynes based business was nominated in the category ‘Business Innovation’ for their sales tracking product. Mediahawk beat off over 100 entrants to be shortlisted in this important category.
Mediahawk was shortlisted in the innovation category for the development of their sales tracking tool. The tool gives marketers a clear picture of which marketing has achieved return on investment (roi) by tracking every enquiry generated from direct marketing. This feature has proved invaluable when current marketing budgets are tighter than ever and tough decisions are being made on where to advertise.
Judges comments:
Mediahawk’s services tackle real issues for businesses and provide measurable insights into marketing costs and effectiveness. Since 2002, Mediahawk has achieved continued growth of an impressive clientele who have demonstrably benefited from using their products.
"We have been using the sales tracking system to help us understand the ROI we get from our advertising spend. It has provided us with some extremely valuable insights and is helping us to make some very important decisions on current and future marketing investments."
Dino Dichello, Divisional Marketing Manager, Inchcape Retail Group Ltd
The response monitoring product is available to use securely online. It is designed for any business that produces direct response marketing and wants to keep track of which marketing is resulting in enquiries.
Speaking about Mediahawk’s achievement of being nominated for the Business Innovation Award, co-founders Michael Morrell and Harry Bott said:
“We are delighted to have been nominated for an award in this category. To get to the final in such a prestigious award category has been an important milestone for the business. We would like to thank our extremely skilled and hardworking team who continue to offer high levels of customer support and product development that we feel has helped us get to this point.”
Launched in 2002 by founding partners Harry Bott and Michael Morrell, Mediahawk is now one of the leading providers of telephone tracking in the UK. With clients including Inchcape Retail, Kia Motors, Aston Martin and Keith Prowse, Mediahawk has come a long way in both product development and client acquisition. Being nominated for a business innovation award has cemented their achievements so far and will be a welcome boost for the hardworking team.
To find out more about Mediahawk please visit the website www.mediahawk.co.uk or call us on 0845 122 2213.
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