Traditional media shares are on the rise. Since the beginning of July, the top stock has been Gannett, the publisher of USA Today. In fact, the stock is up an incredible 229% since last quarter. Gannett even announced that their profits will be more than what was expected. Even companies like The New York Times and CBS are enjoying a rise in their stock prices, TNYT increasing by 50%, and CBS increasing by 80%.
What does this mean? Well, it means that the economic recession is slowly but surely coming to an end. Of course the economy will not improve right away. It will take time. But the good news for marketing companies is that there will be a rise in ad spending, even if it's a slow rise. There are predictions that ad spending will increase by 1.5% worldwide. And upcoming worldwide events such as the Winter Olympics, the World Cup Soccer Tournament, and the U.S. mid-term elections are expected to increase spending.
As a result, television advertising and outdoor advertising are expected to make a swift comeback. Of course this doesn't mean that all of our worries will go away. But it does mean that there is now hope at the end of the tunnel.
